What does "greenwashing" refer to?

Greenwashing refers to misleading claims made by companies about the environmental benefits of their products or practices. It occurs when a company presents itself as more environmentally friendly than it actually is, often through exaggerated statements, incomplete information, or deceptive marketing tactics. This can mislead consumers into believing they are making eco-conscious choices when, in reality, the company's practices may not align with those claims. By prioritizing profit over genuine environmental responsibility, such companies undermine real efforts to promote sustainability and can also contribute to consumer skepticism about genuine green initiatives.